Search Engine Optimization For Non-Techies

Advertising your site on search engines like google is not free, since every click you get costs you money.

Of course, the better your pages are, the more likely the search engines will list them for free, and let people click all day without charging you a penny.

Page Rank is this thing from Google (where Larry Page works), where each page on your site gets a ranking from 0 to 10, and supposedly, the higher the number, the better it is for you and everyone else. Getting a better pagerank usually means you get better search engine results on the search pages, so I am going to show you how to do some things to your pages that will increase your pagerank and give you better results on those search engine results pages (they call them “SERPS” ).

Does that sound cool? It’s easy stuff, and let’s get into it straight away.

1. Generate links on other websites pointing to your website, using popular keywords.

Having a lot of other sites pointing to your site is a surefire way to get the attention from the search engines. If those links use words that people search for, you have a shot at getting on the results pages of the search engines.

A fantastic way to get a lot of these links is to write an article and submit it to the article banks on the web. There are thousands of them, and the more that get your article, the more likely other websites will syndicate your article, and include that link back to your website, with the keyword you have chosen.

2. Make sure your keyword is in the title tag.

The title tag is what is at the top of your browser when people visit your page. Your keyword should be there.

3. Include your keyword in your headline.

Your headline is the big text at the top of your page (normally). Your keyword should be in your headline.

4. Make sure other related keywords are on your page.

This means your page should be meaningful, and contain related words to whatever you are discussing.

5. Look at the source of your web page, and remove codes.

To look at your page in html mode, open it, and then right click and choose “view source”. What you are looking for is stuff that isn’t readable, like javascript code and “css” descriptions. Move that stuff into other files, and include it from your page. Get the help of a techie if you don’t get this part. Basically, you want Google and the other bots to read writing you can read, and nothing else. If the top of your page is filled with programming junk, you will not get ranked in the search engines.

6. Put the full link to your internal HTML pages.

This is quite easy, and just means of linking to the HTML page, you link to it like it was on another site, using the fully qualified domain name (that http colon slash slash stuff). When you do this, the search engines know that these other pages are worth indexing too.

7. Maintain your site.

If you page is old and stagnant, the search engines will drop your rankings, since they don’t know if it relevant any more. By keeping your site fresh and changing, they know it is a vibrant, living site, and that makes it worth listing higher in the results pages.

Try these tips out, and watch your search engine results rise higher and higher. It is simple when you know what to do.