RSS Feeds as Part of Your One-Way Link Building Strategy

One Way Link Building Plan Using RSS Feeds to Build Link Popularity

An effective link building strategy can be achieved by utilizing RSS feeds as a way to increase link popularity. Real Simple Syndication usually referred to, as RSS is a way for websites to syndicate their content to other sites. RSS feeds and blogging make it easy to build your links into your shared content.

Every time your feed is shown on another website it counts as another one-way link to your blog. You can use RSS building software to create RSS feed on your blog (RSS Builder is freeware), however many blogging platforms already have RSS feed capability built in. You just have to enable it. Once you have done this, you will be able to submit RSS feeds. Both Blogger.com and one of the most popular blogging scripts WordPress have this capability already no need for extra work.

This is one of the greatest ways to syndicate your content to other sites. Building your sites link popularity couldn’t be any easier with built in RSS capability on your site. These one-way backlinks from these many different sites help build your websites link popularity, as each is in essence a vote of approval for your site.

A Word about Strict RSS Validation

When using the ever-popular WordPress blogging script you will find a multiple amount of plugins that will work with it. Of these one of the more important plugins for our discussion is the ones that make adding your RSS feed to peoples feed readers simple. One of the more popular ones is available from the website AddThis.com they make a plugin for there popular bookmarking and social networking announcement services.

You need however to be careful when putting together your blog titles and watch out for their structure. A fair number of the services that allow you to reed your RSS feeds have strict adhesion to RSS Validation rules; for example My MSN will not let you import your feeds if they do not have validated titles. Characters in your title such as quotation marks, apostrophes and such will cause your titles to not validate under these rules and thus prevent a number of people from being able to receive your feed.

This can make the act of coming up with valid titles a little tricky but you want your feeds to be valid for the widest distribution. Avoid titles like “Mary’s Big Red Dog” instead opt for a title without the apostrophe instead try something like “Mary and the Giant Red Dog” both get similar messages across but one validates and one doesn’t. Keeping this in mind will help you to avoid a lot of headaches as to why your feeds are not getting picked up.

How to Effectively use a Blog Pinging Service

There is a really easy way to almost automatically increase your blogs link popularity by the effective use of a blog pinging service. Now this is not to say that you don’t still have to worry about things like writing compelling content of course you will if you want them to stick around or come back. You will also want to make sure you are updating your blog often to maximize this strategy. If you are taking care of these things then a blog pinging service can do a lot to help out your blog or website get noticed by building backlinks to it.

When choosing a pinging service to use for promoting your blog or website you want to make sure you can ping multiple services from one website. Now of course it is possible to go to each blog search engine, RSS feed aggregator or directory and ping them individually but this is really not necessary. Also this will take a tremendous amount of time in comparison to using a reliable blog pinging services. You want to make sure the service you pick allows you to do dozens of these from their site though.

Another useful hint is to ping each service separately as they respond at different rates and we find you get a more complete ping of the different services. This really doesn’t take that much more time as your information is already in the form so it is fairly easy to work through the list. There are positives and negatives to all the different pinging services but the time saved and the added links will more than make it worth your while. One last note don’t think that if pinging once is good that doing it multiple times is better this is a sure way to get your site banned as a Spam site, so don’t do it.