How To Build A Big Responsive List

Succeeding on the Internet comes down to understanding the basics. You need to pick a good market. You need to find out what they are willing to buy. And you need to use a proven marketing system.

List building is the next step in the process.

You may have heard that the money is in the list. Absolutely true. The problem is less than 10% of Internet marketers know how to build their list. So let’s discuss this all important topic.

The majority of your success on the Internet is due to generating traffic and getting those people to join your list. It’s rather easy to do this. Here’s how…

The first thing to understand is that list building is a mindset. You should think of it as the primary marketing objective of your Internet business. Do everything to get more people on the list.

STEP TWO: Create a lead capture page. All the traffic you generate should be driven to this lead capture page. Which is nothing more than a web page where you advertise a free report, audio, video, mini-course or ezine about a topic your market wants to know more about. I prefer promoting my ezine.

Finally, start marketing the opt in page. A number of website marketing methods exist. They all have their good points and bad points. Below are the ones I like.

My favorite ones include: article marketing… ezine advertising… and… reciprocal joint ventures.

Article marketing is simple. You write up a 500 to 600 word article about a topic your market is interested in. At the end of the article you include a resource box with a link to your lead capture page.

My suggestion is that you write up and submit one to three articles per week. The more the better. Don’t do manual submission because it’s tedious and you won’t reach all the directories. Get some kind of submission service or software to do this for you.

Most ezine take advertising. They are like online newsletters so a lot of them get all their revenue from advertisers. You can place either classified text ads or send out solo emails.

Since you are building a list, use ezine ads to get people to the opt in page. That’s the whole point. The more people you get there the more will opt in and the bigger the list will grow.

Joint ventures are a little more tricky. The idea is to find people in your market with lists who are not direct competitors. Then ask them to promote your free offer to their list. And, of course, you’ll do the same for them.

Joint ventures work when there is reciprocation. In most cases, you can’t expect a joint venture partner to promote your free offer if you can’t promote something for them in return.

Don’t allow yourself to get sidetracked. On a daily basis, focus your efforts on growing your list. Take some action daily to get people to join your list.

Next time I’ll go over some of the basics of monetizing the list.